Brad Cleveland is known globally as one of today’s foremost experts in customer strategy and management. He has worked across 45 U.S. states and in over 60 countries for clients as diverse as American Express, Apple, USAA, the University of California, and the federal governments of Australia, Canada, and the United States. His books and articles have been translated into more than a dozen languages. He is a sought-after consultant and a popular speaker who presents with sparkle, insight, and humor.